As confirmed back in September, the Nokia brand is disappearing and being replaced by the “Microsoft” brand in Lumia smartphones, leaving the new official branding of “Microsoft Lumia.”
Microsoft confirmed the change this morning (via):
“As part of our phased transition, we will drop the manufacturer name from product references during the Holiday campaign. Lumia is a trademark owned by Microsoft Mobile Oy.”
Nokia France will be the first of many countries that will rebrand social media accounts almost immediately, with other countries to follow in the coming weeks.
While we normally focus on software here on 1800PPC, this particular change for hardware is a pretty big deal. This move was one that was obvious for Microsoft, though it wasn’t clear if the brand would simply be “Lumia” or another variation. The new branding also reflects changes in the past few months that have occurred in Lumia-branded apps and games.
What do you think of the new branding for Lumia smartphones? Please leave your thoughts in the comments below!