We’ve been seeing the transition from Nokia branding to Microsoft branding for months now, since Microsoft bought the devices and services division of Nokia, and the latest app to get the new branding treatment from Redmond is Pocket Magnifier, an app that was developed for Windows Phone in collaboration with Royal National Institute of Blind people (RNIB).
Pocket Magnifier lets you use the Lumia rear camera to zoom in on a subject to make it easier to view without having to pack a magnifying glass around yourself. It’s especially useful for farsighted people or people who need glasses to read. While I don’t use reading glasses, I personally even find it comfortable for books with especially small text as well.
First spotted by a reader over at WPCentral, version 1.2 puts the Microsoft brand front and center and drops Nokia. A UI change also made the app’s color royal blue instead of olive green. In addition, the app is compatible with Windows Phone 8.1 only. It’s still a Lumia exclusive application.
You can download Pocket Magnifier using the QR code above. What ways have you used Pocket Magnifier? Tell the world in the comments below.