Yesterday, video game maker Activision Blizzard announced that it has acquired Candy Crush creator King in a $5.9 billion deal that will see the combined company reach more than half a billion monthly active users in 196 countries.
This also means the company will have access to top-grossing games like Candy Crush Saga, Call of Duty and World of Warcraft.
“Activision Blizzard will provide King with experience, support and investment to continue to build on their tremendous legacy and reach new potential,” Activision CEO Bobby Kotick said of the combination, adding that King has been “long admired” for “consistently creating incredibly fun, deeply engaging free-to-play games that capture the imaginations of players across ages and demographics.”
“We will combine our expertise in mobile and free-to-play with Activision Blizzard’s world-class brands and proven track record of building and sustaining the most successful franchises, to bring the best games in the world to millions of players worldwide,” King CEO Riccardo Zacconi said.
King will operate as an independent unit led by Zacconi, Chief Creative Officer Sebastian Knutsson, and Chief Operating Officer Stephane Kurgan.